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Moonlight Breakfast’s “Summer”: From Here to Infiniti

One of the best places to find a certain type of pop music is in television commercials. These songs generally have great hooks and a unique and distinctive sound. The choices also subtly speak to the where the target demographic is culturally, at least in the eyes of the producers.

TelevisionThe role is to grab attention and immediately generate interest in the subject of the spot. Music from the band Moonlight Breakfast is in at least two Infiniti car commercials. Ad agencies are full of smart people and they have many tools with which to choose the right music, so it’s interesting to think of why this song and band were chosen.

Infiniti’s demographic is upscale. It is not primarily aimed at people who want a dependable way to get to work or drive their kids to little league. While some of these folks may have enough money to buy an Infiniti, the car primarily is for folks who want to have fun and have money to burn.

That fits well with the song. It’s carefree. The line that is featured in both spots: “I love the wind in my hair as I drive my car.” It doesn’t hurt that the lead singer (identified only as “Christy”) has a unique and interesting voice.

“Summer” is good. Bong (yes, that’s the name of the site) says that the three-member band is Romanian, though the members now are living in Vienna. They are releasing an album – I believe its third – on Thursday.

Though bands don’t write a lot about themselves these days, there was this at Moonlight Breakfast’s Facebook said that the band’s “urban, rough but sophisticated mix of Dream Pop, Cosmic Disco, Electro, Beat, Nu-Jazz and Swing that will keep you grooving.”

Paying attention to songs in commercials is fun. Perhaps the classic example of music in television commercials is a Chanel No. 5 perfume. The spot, which was released in 1982, features the song “I Don’t Want to Set the World on Fire,” which dates back to 1938. The ad still is striking. It was directed by Ridley Scott, who went on to direct “Alien,” “Blade Runner,” “Thelma & Louise,” “Gladiator” and other films.

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Carl

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