Despite all the technology available, radio still is the main way that people find new music, according to a Nielsen Music 360 study that explored the habits of 3,000 online consumers.
Rolling Stone’s report on the study said that friends and relatives were the second most important source at 10 percent, and YouTube clocked in at 7 percent, though the site was far more influential among teens: 56 percent of that younger age group found music through the site.